E-health is growing rapidly. Dynamic Code raises capital, strengthens its management and board, and employs six new members of staff
Dynamic Code AB raises 20 million SEK to expand its online healthcare concept.
Dynamic Code gives people the possibility to be involved and participate in their own health and care through diagnostic home tests for various diseases. The offer is unique and consists of qualitative DNA tests, using Dynamic Code’s own accredited analytical methodology and accredited laboratory, certified test kits for self-sampling, valuable test results designed by medical specialists and online physician counselling. Dynamic Code’s Carestore.com will be launched internationally and the development of new tests and services will be accelerated.
BackingMinds Invest and Pepins crowdfunding
Earlier this spring an investment of 10 million SEK was made by BackingMinds Invest AB, a perfect partner for global development in the area of e-commerce and online marketing. This was followed on the 10th of May when capital was raised via Pepins using their consumer-based crowdfunding model which successfully raised 10 million SEK in 39 minutes.
Reinforced management and board
Dynamic Code is also strengthening its management, recruiting six members of staff in marketing and product development in Linköping, Sweden.
New board members experienced in healthcare, e-commerce and business development include:
- Björn Nordenvall, associate Professor and surgeon, educated at Karolinska Institutet. A partner in the private equity company, CapMan until 2013, responsible for investments in Life Science. Previous CEO of the biotech company Oxigene, previous CEO of Sophiahemmet and a board member of the Aleris healthcare company since 2014.
- Sara Wimmercranz began her e-commerce trajectory as an executive at the internet pioneer, LensWay, and a founder of Footway, the largest online shoe retailer in the Nordic region, and the innovative venture capital company BackingMinds. A board member in the media group Stampen, and ranked by DI as one of the most significant tech investors in Sweden.
- Helen Westin, one of the founders of the Pride Festival in Sweden 1998, Marketing Director of Svenska Spel, Marketing Director of mobile operator 3, Aftonbladet’s Group Executive Director of Business Development and Trademarks, CEO of the marketing agency Paradiset DDB and board member of Identity Works, Cinnober Financial Technology QX publisher, RFSL’s collection fund and Sveriges Television.
Dynamic Code’s goal is to become a leading international player in e-health, through development of a wide range of diagnostic health tests and to make Carestore.com a meeting place for active consumers in healthcare.