"Uppdrag granskning Mat" (Swedish television) about the lactose-free trend, without diagnosis.

Sweden's population is among the world's most lactose tolerant, yet we belong to those who consume most lactose-free dairy products. Today, there are around 180 lactose-free dairy products at the major retail chains - the market has completely exploded. Why? The food journalist Mats-Eric Nilsson seeks an answer to this question.

They let 12 people who believe they are lactose intolerant and who eat lactose-free diet to take our DNA-test to see if they are lactose intolerant or not. The answers are not what they think.

See the program from the Swedish Television Play (only in Swedish)

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Anne Kihlgren
CEO Dynamic Code
anne.kihlgren@dynamiccode.se
+46(0)13-465 53 21